101 Reasons to Hire Bill Clarkson to sell your home


  • Pre-Marketing
  • Marketing Plan
  • Technology
  • Escrow/Closing
  • Bill Clarkson
  • Community Network

Pre-Marketing Activities

  • Outline my complete pre-marketing services:
    • Staging ideas.
    • Ordering inspections and recommended companies (House, Pest, Roof, Chimney, Pool).
    • Assistance in filling out State of California required disclosures.
  • Review benefits of real estate:
    • "For Sale" sign.
    • Professional brochure box for flyers.
    • Lockbox.
  • Review with you all inspection reports, and then discuss how you want to handle any repairs.
  • Do a Comparative Market Analysis to accurately price your home.
  • Review local marketing conditions and price trends.
  • Review financing proposals and options.
  • Confirm the importance of working with pre-qualified buyers.
  • Do a detailed walk-through of the home to outline suggestions to improve attractiveness, market value and curb appeal.
  • Provide guidance in the staging of your home for showing.
  • Provide advice on repairs and upgrades that will yield the highest dollar return.
  • Pass along articles on preparing your home (Words of Wisdom, 20 Steps).
  • Request that you complete my "Features I love about my Home" information sheet to allow me to share with potential buyers each special aspect of your home.
  • Talk about the process and mechanics of the Multiple Listing Service.
  • Review and complete the Multiple Listing Service Information Form to confirm that we accurately transmit information about your home.
  • Photograph your home, yards and rooms for the brochure.
  • Reserve your address as a web site, i.e. www.123MainStreet.com to create additional exposure.
  • Review the "Calendar of Events" and talk about possession dates and occupancy by the buyer.
  • With your approval, place a home warranty on your home that covers all the major appliances.
  • Review common questions and answers about Home Warranties.
  • Clearly outline all expenses, with the focus on maximizing your net dollars at the close of escrow.
  • Review my negotiable real estate commission and structure.
  • Review my "Closing Costs" outline.
  • I will give you my "Easy Out" Agreement", which allows you for any reason, and at no cost, to cancel our agreement if you want to withdraw your home from the market.

Detailed Marketing Plan

  • I am a member of the “ Marketing Masters” of the San Ramon Valley, an exclusive marketing association with the top 20 brokers and agents in the valley.
  • I will schedule for all 20 dynamic and energetic Marketing Masters brokers to tour your home.
  • Each "Marketing Master" member will complete a "Feedback Sheet" to share with you and me.
  • I will provide you with a "Marketing Process" outline to clearly show you each important step in marketing and selling your home for top dollar.
  • I will provide a detailed marketing program, including a calendar of marketing events and activities.
  • Using the Internet, I will post your home on:
    • Multiple Listing Service's web site.
    • www.Realtor.com.
    • www.Craigslist.com
    • www.BillClarkson.com.
  • When possible, I will post your floor plan.
  • Order a Virtual Tour.
  • Provide web links to area schools, cities and community services to assist buyers in their decision to purchase your home.
  • Add and enhance your home's exposure using the "Showcase" feature on Realtor.com, which only a minority of brokers take advantage of.
  • I will submit property to the over 8,800 brokers and agents of the Contra Costa & Alameda County Multiple Listing Service, and insure that information is accurate & enticing.
  • I will produce a professional quality color brochure with photos.
  • I will promote your home through the Nationwide Sellers Network, with over 2,800 offices and 36,600+ brokers and agents.
  • I will schedule the Thursday morning "Brokers Tour" by the Valley’s 600+ brokers and agents
  • If the homeowner wishes, I will develop an Open House schedule.
  • I will create a custom "Reference Booklet" for potential buyers to review, including information on the homes features, schools, parks & community amenities.
  • I will increase exposure with professional signage.
  • Special feature cards will be made to highlight custom & special features of your home.
  • I will educate our potential buyers on the numerous methods of financing the purchase of your home.
  • I will meet and provide guidance to all potential buyers at your home.
  • With your permission, I will place a lockbox on your home to enhance convenience of buyers wishing to view your property. I will track all showings by down-loading the e-log from the lockbox.
  • My yard sign includes a 24 hour phone number and web page address.
  • I will work to achieve the maximum exposure of your home in the first week.
  • I will mail out hundreds of brochures to prospective buyers in the first week.
  • I will forward to Relocation companies in all 50 States your property's brochure.
  • I will distribute brochures to each office & agent in the San Ramon Valley.
  • I will constantly update and review our marketing events calendar.
  • I will create a customized marketing approach that reflects your personal wishes and your homes’ strengths.
  • I will communicate and review with you all showings at least twice a week.
  • I will provide fax and e-mail feedback forms to showing agents for feedback on your home.
  • I will frequently update you on local market conditions & financing changes that may affect your home sale.
  • I am constantly networking with the Valley’s most productive agents & brokers.

Deploying Technology

  • I have a strong internet web site at www.BillClarkson.com. This site averages over 750 hits per day. Plus, I have an automated notification system of new listings for buyers.
  • I keep all documents and paperwork in a PDF format. I will give you a CD disk with all the information at the close of escrow so you can easily access the information later on for tax purposes or any other reason.
  • I use an eFax number: 925-359-1260: All faxes come to me as e-mail, increasing confidentiality.
  • I like to use cutting edge technology, from e-mail to the latest in interactive web presentations.

Escrow and Closing

  • Give to you a "Transaction and Escrow Process" sheet to allow you to follow the process.
  • Negotiate advantageous terms in the purchase of your home.
  • Review the calendar of events, possession dates and occupancy.
  • Open escrow and confirm terms with the officer.
  • Anticipate and review all contingencies.
  • Coordinate appraisal & inspections.
  • Confirm that insurance is ordered.
  • Gather all Homeowner Association documents for review.
  • Insure a smooth transition of utilities.
  • Introduce you to my Transaction Coordinator, Susan Caldwell, who will assist us in making sure all the detail work is handled properly and on time.
  • Give accurate escrow instructions to the escrow office, and review all costs with you prior to your appointment to sign papers at the escrow office.

Bill Clarkson

  • My first priority is to listen and communicate clearly.
  • I am licensed Real Estate Broker .
  • I have been a full-time real estate agent since 1978.
  • I have recomendations from satisfied customers.
  • I was honored as just the third recipient of the San Ramon Chamber of Commerce's "Life-Time Achievement Award" in 2010.
  • I was the City of San Ramon and Chamber of Commerce “Business Person of the Year” 1997.
  • I have a Master in Business Administration degree ( MBA ).
  • I have sold over $420 million dollars worth of homes since 1978.
  • I was Contra Costa County Council's "Business Person of the Year" in 2002.
  • I was the #1 selling Broker in the Nation for ERA in 1995.
  • I was one of ERA National's "Top 10" selling Brokers 4 times between 1996 & 2008.
  • I have been the #1 individual Selling Broker in California for ERA for the years (1990-2005).
  • I was on the Board of Directors, National Relocation Council (1995-1998).
My Linkedin Profile

Power of Community Networking

  • I am on the Board of Directors of the San Ramon Chamber of Commerce (1996-Present).
  • I have been three times elected to the School Board as a Trustee of the San Ramon Valley Unified School District, three times serving as its President. Terms- 1998-2010.
  • I am currently a "Parks & Community Services Commissioner" for the City of San Ramon
  • I am currently the Charter President of the Dougherty Valley/San Ramon Rotary Club
  • I am a past-President of the San Ramon Rotary Club
  • I sat on the City of San Ramon's Housing Advisory Committee (1993-1995).
  • I was a member of the San Ramon Valley Education Foundation (1997-1999).
  • I was a member of the City of San Ramon's Charter City Commission (1998).